Product Marketing

Sales brings in revenue. Finance keeps the books in order. Engineers build the product. And customer success helps keep customers happy. Even though we might not know all the details, we instantly understand the outcomes that these teams are responsible for — and that’s the case with almost every function within a company. Product marketing, or the process of bringing a product to market, is an increasingly critical role that sits at the intersection of the marketing and product management functions. For any product, navigating the nuances of effectively positioning within a given market and determining optimal pricing can be a daunting task — one that can make or break a launch. We utilize the necessary tools and tactics to make strategic decisions that will impact the growth and viability of a product, organization, or venture.